Snap to launch region’s first Creator Studio in Riyadh

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RIYAD: Snap has announced that it will launch a Creator Studio in Riyadh in 2022 to help its local community deliver new experiences on Snapchat.

The company recently invested in such studios to better serve local talent and business partners, including augmented reality lens developers, verified users and local media editors.

The first Snap Creator Studio was launched in Paris, France, making Riyadh the second location in the world and the first in the region. Snap has confirmed that it will be launching additional regional studios in the future.

Riyadh Creator Studio will invite creators to showcase user-generated content and augmented reality experiences built with Snap platforms, formats and hardware. The company will leverage its global network of creatives and technical experts and provide in-person and virtual opportunities to train creative and technical talent.

Snap will also provide advice, resources and investments to help creators within the local ecosystem prototype and test new ideas, as well as inspire creators to innovate with new augmented reality content and tools.

Choosing Saudi Arabia for its first regional studio was an obvious decision given Snapchat’s reach and commitment to the Kingdom. The platform has a monthly addressable reach of more than 19.5 million individuals, 90 percent of whom are between the ages of 13 and 34 in the Kingdom.

Additionally, around 90% of Snapchatters in Saudi Arabia engage with Lenses on a daily basis, and 83% of those on Snapchat in the Kingdom use AR on a weekly basis to communicate – the world’s highest use case for Snapchat. .

“The decision to open a Creator Studio in Saudi Arabia reflects the level of creativity we see on Snapchat among local users, the high levels of engagement on the app and our desire to deepen the level of support we can provide the creative community. and our business partners, ”said Hussein Freijeh, Managing Director, MENA, Snap.

The Creator Studio will support all creators offering experiences for Snapchat. Notable examples include the creators of Lens, those who produce video content for Discover and Snapchat’s newest entertainment platform Spotlight, as well as developers focusing on Snapchat offerings such as games, minis, layers. , etc.

Publisher brands will also benefit from Creator Studio. In Saudi Arabia today, more people watch content on Discover than on any of the top ten TV channels. Currently, Snap is currently working with premium content partners such as Rotana Media Group, MBC, Saudi Broadcasting Authority, and UTURN Entertainment.

“In Saudi Arabia, there is a real understanding of Snapchat’s full value proposition, whether in communication, entertainment, commerce or elsewhere,” Freijeh said.

He added that Saudi Arabia is an “exciting and dynamic market” in terms of media, technology and creativity, which is only growing as “more and more companies turn to the digital economy. and that people spend more time online “.

“The new Creator Studio will thus help inspire the next generation of creators on the possibilities of using the Snap camera in the arts, education, media and culture industries,” he said.


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