Meet Clout Mag’s Supa Band, The Next Generation Of Nigerian Music Stars | The guardian of culture

Over the past two years, Clout Africa has focused on creating a new standard for music production, artist management and media distribution in Nigeria through its dedicated media incubator and production studio. full-stack. Now the platform is releasing Clout Mag, a premier digital magazine.

Commenting on the decision to focus on digital audiences, Serge Noujaim, CEO of Clout, explains: “Our audiences live online, they connect on social networks, get information on blogs and organize themselves through group discussions. . It makes sense that we create stories that work in their original environment. “

With the growing appreciation of Nigerian music around the world, Clout Africa is uniquely positioned to deal with the balance of reporting conversations around our biggest stars and this rapidly emerging new landscape. As such, the Mag will focus on our own greatest and brightest talents and celebrate innovators and pioneers representing home country and abroad.

Clout elevates original reporting and in-depth reporting writing to create an editorial package, “Clout Mag” that highlights the intersection of our music and culture, opening the curtain on some of the greatest musical discoveries of 2021 and celebrating innovative artists who take African music to the world.

Our network of affiliates, our local and international partnerships and our proximity to the Lagos music scene allow us to be a trusted voice in African music and therefore we share our first editorial magazine, “The Supa Group”, which covers some of the brightest acts, Oxlade, Ayra Starr, Zinoleesky, Lojay and Check.

Photographed by emerging photographer Iyesogie Ogieriakhi and styled by industry veteran Samuel Ifeoluwa for Studio Soft, Clout Mag’s Supa group enjoys exclusive editorial and individual coverage, celebrating their unique personalities as well as their collective power. as a new wave of revolutionary talent. .

These five artists have proven to be the future of African pop music with the impact of their music on popular culture in Africa today. From humble beginnings in their careers to taking over radio waves, club DJ sets, music-loving playlists, and even the global streaming space, the Supa group has cemented their status as the most popular artists. most influential in Nigeria today, not only for their unique sounds, but also for the messages of positivity and hope they bring to their fans.

With their music echoing social issues, community and identity in Africa, we interviewed each of them to get a more personal idea of ​​their careers and the stories behind some of their hit songs that shaped the its popular on the radio today.

“If we don’t give our biggest stars the treatment they deserve on the cover, who will?” Oladotun Kayode, brand director at Clout, pointed out. “Each of these artists is brilliant and has their own unique story that defines what we all love and listen to. It will be a disservice if their stories are not told or worse yet if they are bastardized by people who know nothing about our culture and experiences.

The magazine also celebrates a wide range of female executives and new voices in the industry, showing an often underrated demographics of the industry.

It is currently available for download from the Clout Africa website, Clout.ng and physical copies will be available upon request.

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