Insomniac Music Group celebrates massive run in 2021
Insomniac Music Group has had one of its greatest years to date and has helped advance dance music with new releases, events and imprints.
In 2018, Insomniac have decided to dive even deeper into the field of music publishing by announcing the creation of Insomniac music group. This decision elevated their record company, Insomnia records, and expanded it to include A&R and distribution services for its internal printing. This further strengthened the reach of the giant brand in the world of dance music. As an artist, not only could you play at a festival hosted by Insomniac, but you could also get your music released on Insomniac Records.
One of Insomniac Music Group’s greatest strengths is its ability to house many small footprints as part of the bigger brand, providing a home for specific genres and ensuring they get a little bit of love. These include dance-focused hard Basscon records, the bass-powered Bassrush Recordings, and IN ROTATION, which showcases emerging and existing house artists on the scene.
Added to this are the artist labels of Insomniac Music Group, such as Chris Some lakes Noir Delivered Recordings Where NGHTMRE and slander Gud Vibrations. When you think of your favorite releases from this year, there’s a good chance they’ve been released under the Insomniac labels.
Seeking to add even more to their offerings, Insomniac created Lost In Dreams and Factory 93 Records this year and gave home to an even wider range of genres.
Lost in dreams features tracks from future bass, melodic dubstep and pop / electronic music from artists like Kaivon, pluko, again, Elephant, and more. Additionally, Insomniac doubled this new footprint with the debut of Lost in dreams Festival in October of this year.
On another side, Factory 93 Records is the new hotbed of underground house and techno sounds and has had releases from Shiba San, Spencer Brown and Eli Brown, to name a few. On top of that, they took their original Factory 93 shows to the next level and were able to get massive shows with legends like Carl Cox, Boris Brejcha, and Nicole Moudaber.
After a year without most festivals and club shows taking place, Insomniac Music Group is back in full force in 2021.
While Insomniac did a fantastic job delivering virtual rave-a-thons and unique experiences like Electric Mile throughout their forties, but nothing could compare to a real festival. This year, however, there have been many events. Insomniac Music Group has showcased its artists through label showcases and stage takeovers at festivals such as EDC Vegas, Countdown, EDC Orlando, and Beyond Wonderland SoCal.
Their EDC Week Insomniac Records poolside night at Encore Beach Club was huge. It featured sets of Jeans Mountain peak, Noizu, LP Giobbi b2b Born Dirty, matroda, West end, and Honeyluv – who all released tracks on an Insomniac Music Group imprint. LP Giobbi, who has performed in numerous Insomniac concerts, was delighted to be able to perform her track, “24», With Born Dirty during this b2b set.
All of these events and new imprints wouldn’t be possible with current music and Insomniac has kept the pace of releases going with an impressive 464 tracks released in 2021.
These included massive tracks such as “Acrobatic” through SIDE PART, “Headbutt” through MEDOUZA, and by matroda “Give me Some Keys”- to name a few. Additionally, there were notable full-scale EPs like Noizu and by Dombresky The comeback PE and, more recently, Blue Light Prelude PE.
Clair Bleu himself loved the way Insomniac gave him a platform for his favorite release of the year, stating: “It was my biggest project yet, and I think this EP really sums up what Bleu Clair’s music will be like in the future. I’m grateful to be part of the Insomniac family and not only to release my music with them, but also to have the fans play the records.
Insomniac Music Group’s attention to detail and its ability to showcase different genres continues to keep fans engaged and excited.
They don’t hesitate to advance their brand and expand into uncharted territory, whether it’s new genres or even brand new events. While Insomniac Music Group has had its best year yet in 2021, we’re sure they will continue to rock the scene in 2022.