Universal Music Publishing Group Enters into Strategic Alliance with Podcast Studio Audio Up

Universal Music Publishing Group has entered into a strategic alliance with audio content production studio, Audio Up.

The deal will focus on signing songwriters to create unique music for Audio Up’s original podcast programs.

Additionally, UMPG has signed an exclusive worldwide publishing deal with songwriter, producer and CEO of Audio Up, “Jingle Jared” Gutstadt.

Audio Up builds what UMPG calls unique scripted podcast content with original music and top talent voicing the roles.

The new relationship will see UMPG identify and potentially sign creators who it says “can both write songs for podcasts and excel at contemporary songwriting.”

Backed by distribution partners such as SiriusXM and Audible, Audio Up says it’s focused on building hit tracks, using the podcasting space as a launchpad.

UMPG notes that its “programs are akin to Broadway musicals that incorporate original stories with characters and scripts”.

Some of the podcast’s top contributors include Machine Gun Kelly, T-Bone Burnett, Miranda Lambert, 24KGoldn, iann dior and many more.

Audio Up CEO Gutstadt, also known as “Jingle Jared”, is a musician, writer, inventor, and live event director.

It is known for its patented technology (the “Jingle Player”). UMPG says the technology has “transformed the television market” through its company Jingle Punks.

His podcast, Bear and a Banjo, was the first podcast to feature an original commercial soundtrack.

“We see podcasting as a gateway to music discovery and the hit songs of the future.”

Jared Gutstadt

“I am thrilled to partner with Universal Music Publishing in this one-of-a-kind endeavor,” Gutstadt said.

“We see podcasting as a gateway to music discovery and the hit songs of the future. Our unique blend of music-based content unlocks incredible stories and music from some of the best artists in the business.

“Our secret sauce is a Tin Pan Alley model with completely integrated and original musical capabilities from within our walls.

“We’re excited to bring this to life and begin recruiting next-gen songwriters to plug and play within Universal Music Publishing and their greatest abilities alongside the power of Audio Up.”

“Jared is a uniquely talented songwriter, producer, and entrepreneur, from his background creating production hits and contemporary music, to founding a new venture Audio Up as his first podcasting studio.”

Marc Cimino, UMPG

Marc Cimino, COO of UMPG, said: “Jared is a uniquely talented songwriter, producer and entrepreneur, from his background in crafting production hits and contemporary music, to creating a new venture Audio Up as the first podcasting studio.

“UMPG is thrilled to partner with Jared and the Audio Up team, working together to discover and develop versatile songwriters who can create music for both these fan-favorite podcasts as well as contemporary hits. .”

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