TP Vision has announced an extension to the strategic partnership between premium European TV brand Philips and legendary Abbey Road Studios. Originally established in 2018, the extension of the agreement will see Philips continue to be the Official TV Partner and will also see Philips Ambilight TV sponsor the new Abbey Road Studios Global Music Photography Awards.
The partnership is based on TP Vision’s desire to work with the best specialist companies based in Europe and to find opportunities to present Philips Ambilight TVs as offering the best picture and sound quality performance.
Philips Ambilight TVs will continue to be the favorite TVs/monitors of award-winning engineers at Abbey Road Studios and will be used throughout the Abbey Road complex, allowing content to be viewed on the best TVs possible, while enabling Philips TV to test and develop its products in the toughest and most demanding environment.
The two brands will also continue to work together through joint promotions, content creation, events, social media activations and other marketing activities, including exclusive events at iconic London studios.
One of the first joint activities in 2022 will see Philips Ambilight TV supporting the first Abbey Road Studios Music Photography Award; which will become an annual global music photography competition celebrating the unforgettable, unique and unsung musical moments of each year and the photographers who captured them.
Capturing and recreating the smallest or largest live event in the most realistic and immersive way is at the heart of every Philips Ambilight TV. TP Vision is delighted to be able to support the creation of such content by sponsoring the Live Music Photography Award category and giving the winner the chance to enjoy the best television for themselves.
The winner of the Live Music Photography category will be able to enjoy the superior picture and sound performance of the multi-award winning Philips 55” OLED+936 TV.
Philips OLED+ models are widely recognized as the best TVs available on the market, with Philips developing all picture quality processing in-house, adding to the unique Ambilight experience and working with specialist audio legends Bowers & Wilkins to ensure Exceptional sound performance to match the stunning on-screen images. Multiple awards from across European media prove that today’s OLED+936 TV has moved performance boundaries and changed opinions about what constitutes the ultimate TV.
Philips TVs also add an extra element to their performance thanks to the company’s unique Ambilight technology where a series of constantly changing LED lights at the rear of the set cast a halo of colored light onto the wall behind – matching precisely to the images on the screen. and create a fully immersive viewing experience.
TP Vision and Abbey Road Studios have previously worked together on one-of-a-kind live performances from global talent, including teaming up with cellist Sheku Kanneh-Mason to produce a specially commissioned sound and light movement, ideally created to highlight the immersive performance of ‘Ambilight.
The result was exceptional picture and sound performance, delivered as a fully immersive viewing experience like no other.
Commenting on the renewal of the partnership, Martijn Smelt, Marketing Director of TP Vision, said: “Our exciting partnerships with iconic European brands, those who share our passion for quality performance, have become part of who we are. I’m delighted to announce our continued partnership with Abbey Road Studios and our support for the creation of the best content through Philips Ambilight TV’s sponsorship of the Music Photography Awards. It is a source of great pride for the company that Abbey Road Studios continues to recognize a similar culture of excellence at TP Vision, and that Philips continues to be their perfect TV partner.”
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