Notable music pop-ups don’t tend to travel across Madison too often, so when they do, it’s, well, remarkable. Secretly Group – an “independent record label family” that includes Secretly Canadian, Dead Oceans, Jagjaguwar, Ghostly International and Numero Group – launched its “Paved Paradise” record fair last fall, bringing the event to Milwaukee. On Saturday, April 30, it’s set to hit Madison as part of a new spring tour (which will also include a stop in Eau Claire and a return to Milwaukee).
Settle Down Tavern will host the event, which will also include the Qobuz streaming and downloading service, which launched in France in 2007 but has only been available in the United States since 2019. Although there is no local collabs for the Madison Judgment, the main draw remains the collected discography Secretly Group has to offer. by Kate Bollinger Look at it in the lighta golden billowing double LP from Mary Lattimore Coins collected: 2015-2020Hana Vu’s public storageHatchie’s give the worldS. Carey Open meFenne Lily’s WaitingFaye Webster I know I’m funny hahaUnrolled The leaves turn inside youand Duster Stratosphere are among several versions currently planned to be available.
Secretly Group has built a solid reputation in the music business over the past few decades, having released acclaimed tracks like Okkervil River’s black sheep boy, Mitski’s last three records and Phoebe Bridgers’ two albums. Numero, a powerhouse of reissues and archival nuggets, even set its sights on Wisconsin’s musical history with a series commemorating Sauk City-based Cuca Records. The labels involved have also released famous records such as Bright Eyes, Dinosaur Jr, Japanese Breakfast, Simon Joyner, Sharon Van Etten, Songs: Ohia, Khruangbin, Major Lazer, Yoko Ono, Slowdive, Small Black and many more. . There’s an enviable depth of selection when it comes to Secretly’s combo roster, making them perfectly suited to host this type of event.
Beyond simply providing great music and inviting a welcome reprieve from Madisonians’ regular Saturday routines, past “Paved Paradise” events have included soft-goods vendors and listening stations. In a press release, the organizers of “Paved Paradise” boast that the event is “equal parts pop-up shop, block party and roadside fruit stand.” The best way to find out if it can live up to that description is to drop by on a Saturday, between noon and 6 p.m., and find out for yourself.
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