MBC GROUP and BitOasis, the region’s leading crypto exchange, announce a strategic partnership
- Founded in the United Arab Emirates, BitOasis is the region’s first and leading Virtual Asset Service Provider (VASP).
- As part of this partnership, BitOasis will launch regional crypto education initiatives across MBC GROUP’s various platforms and media channels
- The strategic partnership will support BitOasis and drive customer awareness and adoption as it expands its regional footprint, while strengthening its presence in existing markets.
- The partnership is the first of its kind for the region and comes at a good time as part of rapid adoption across the region – 1500% growth in 2020-2021 and increased awareness.
DUBAI, United Arab Emirates: BitOasis, the leading crypto-asset trading platform in the Middle East and North Africa (MENA), has entered into a strategic partnership with MBC GROUP, the largest and most prominent media company in the MENA region.
The combination will see MBC support BitOasis in rolling out crypto education and awareness campaigns across the region through MBC GROUP’s comprehensive portfolio of digital platforms and TV channels.
UAE-based BitOasis has become the largest crypto trading platform in the region, having registered over $4 billion in trading volume to date.
According to “The Chainalysis 2021 Geography of Cryptocurrency Report”, the cryptocurrency market in the MENAT region (Middle East, North Africa and Turkey) has increased by 1500% between July 2020 and June 2021. The recent increase in the he crypto activity makes the MENAT region one of the fastest growing markets in the world. A recent study by You Gov shows that 21% of respondents in the UAE indicated that they intend to invest in crypto in the next 12 months – the third highest figure in the world. The same survey shows that 18% of Saudi residents are already trading crypto. BitOasis plans to connect with this audience through its trusted regional brand and a new educational program distributed on the largest media network in the MENA region.
Commenting on the potential for growth within the regional crypto space, Ola Doudin, CEO and co-founder of BitOasis, said, “In countries like the UAE and Saudi Arabia, crypto assets are steadily becoming mainstream in due to early adoption by tech-savvy Millennials and Generation Z. retail investors, but a large majority in the region still lacks a good understanding of this emerging asset class. BitOasis has an obligation to remedy this. We are stepping up our efforts to ensure consumers are aware and educated about investing in crypto in our region while providing the easiest and most accessible way to invest.
Doudin continued, “Our collaboration with MBC Group aligns with BitOasis’ long-term goal of building an efficient, secure and inclusive virtual asset ecosystem in the region. Crypto education is core to our strategy, and MBC’s trusted, high-visibility platforms will allow us to localize our approach to educating regional audiences about virtual assets.
Fadel Zahreddine, Group Director of Emerging Media at MBC GROUP adds:
“We are witnessing the rapid rate at which our region is adopting and embracing blockchain and web3 technologies. Considering how critical cryptocurrencies are to this ecosystem, we see this partnership as a natural progression as we usher in this new era.
Srinu Chowhan, Vice President of Marketing and Growth at BitOasis adds, “Our goal is to bridge the knowledge gap in crypto, and our partnership with MBC will help us achieve that goal. BitOasis’ crypto awareness initiatives will help demystify blockchain and crypto assets, and MBC’s media platforms will play a key role in ensuring this educational content reaches the entire region.
BitOasis is the leading online crypto-asset trading platform in the Middle East and North Africa (MENA). Established in the United Arab Emirates in 2015, BitOasis serves retail and professional traders and investors in the the Gulf Cooperation Council (GCC) region and the broader Middle East market. The company has made a Series B funding of $30 million in Q4 2021 to raise funds from local and global investors including Jump Capital, Wamda, Alameda Research, Pantera Capital, Digital Currency Group and Global Founders Capital.
In 2021 BitOasis has received its Financial Services Authorization to operate a Multilateral Trading Facility in/from the Abu Dhabi Global Market and is registered as a Virtual Asset Services Provider with the Bank’s Financial Intelligence Unit central United Arab Emirates. BitOasis received provisional approval from Dubai’s Virtual Assets Regulatory Authority (VARA) in March 2022.
All services offered, marketed or promoted by BitOasis to users are done through www.bitoasis.net.
About MBC GROUP
MBC GROUP is the largest and leading media company in the Middle East and North Africa region that enriches people’s lives through information, interaction and entertainment. In 2002, nearly a decade after launching MBC1 in London, in 1991 MBC GROUP moved its headquarters to Dubai Media City, United Arab Emirates.
Today, MBC GROUP includes more than 17 leading television channels: MBC1 (general family entertainment); MBC2 and MBC MAX (24-hour western movies); MBC3 (edutainment entertainment for children with a mix of local productions and Western acquisitions); MBC4 (entertainment for young female-oriented families); MBC ACTION (an adrenaline-packed indigenous channel targeting young men with local and grassroots productions); MBC VARIETY (Western movies and general entertainment with non-stop streaming); MBC DRAMA (24/7 Arabic drama) and MBC+ DRAMA (a joint pay TV channel between MBC and OSN); MBC PERSIA (General Family Entertainment dubbed and subtitled in Farsi); WANASAH (24-hour Arabic music channel); MBC MASR & MBC MASR2 (general family entertainment for the Egyptian family); MBC BOLLYWOOD (providing the latest Bollywood content for the region via an Arabicized interface); MBC USA (on “Dish Network” in the United States); MBC IRAQ (premium channel for the whole Iraqi family), MBC5 (new satellite channel dedicated to the Maghreb); all benefit from MBC STUDIOS producing the region’s most engaging premium content for film, TV and on-demand platforms. MBC GROUP also includes two FM radio stations: MBC FM (Gulf music) and Panorama FM (contemporary Arabic hit music).
Also, Shahid and its premium subscription service Shahid VIP are part of MBC GROUP. watched Arabic TV channels live.