Hennessy partners with Abbey Road Studios
Cognac house Hennessy has teamed up with recording studio Abbey Road for a campaign to “mix artists and genres” called Masters of Potential.
The partnership, which is confirmed for three years, will see Hennessy UK and a panel of music industry leaders come together to give artists the time and space to record “live-to- vinyl rares” at the studio as part of a new program. .
Among the music industry insiders involved in the project are music journalist Hattie Collins, Alex Boateng of Island Records, music influencer Ralph Hardy and Christian Wright of Abbey Road Studios.
Artists will have an “intimate piece of imperfect perfection” to show off for their work, along with a limited-edition vinyl.
Jeremy Huffelmann, Head of Partnerships and Events at Abbey Road Studios, said: “Our new studios are a platform for the next generation of creativity and innovation at Abbey Road, and our partnership with Hennessy is designed to launch a new era of unforgettable and unique moments. studio collaborations.
“The two brands not only share a mutual heritage of excellence, coupled with generations of fine craftsmanship, but also a spirit of daring and novelty that promises to deliver incredible performance in years to come.”
Kojey Radical and JP Cooper, alongside Cooper’s 10-piece band, recorded “Party” and “She’s On My Mind” on August 17, 2017 as the first artists to team up with Hennessy.