BTS’s Jimin Announced as No. 1 Boy Group Member in March Brand Rankings

BTS’s Jimin continues to reach greater heights! He was once again hailed as the most searched K-Pop idol by leading the brand rankings this month!

From striking successful sponsorship deals with his group to setting new records left and right, BTS’s Jimin is in the limelight in March by dominating the reputation rankings of the Mark.

According to the recent report released by the Korean Business Research Institute, Jimin got the top spot in the brand reputation ranking for boy group members this month.

The list provided by the organization is based on several factors, including consumer participation, media coverage, communication, and community cues.

Notably, the institution was able to extract a total of 77,855,466 big brand data from 703 male idols from February 19 to March 19. This represents 33.47% less than the number of data analyzed by the institute in February.


Bighit Music’s popular artist and BTS lead dancer Jimin once again demonstrated his global popularity and outstanding influence by earning a brand reputation index of 5,143,223. This was 29.14% lower than his index. previous record for the month of February.

The talented idol has steadily maintained her spot by topping the list for the second month in a row. It also had a participation index of 722,673, a media index of 1,075,558, a communication index of 1,380,546 and a community index of 1,964,446.

Some of the top-ranking phrases in his keyword analysis are “concert,” “ARMY,” and “Our Blues.” The words “perform”, “participate” and “donate” were also on the list of its high-ranking terms. To add, it also received an 87.09% positive feedback score for its positivity-negativity analysis.

This shows how influential Jimin is not only in his native country but also around the world.


Kang Daniel and charming ASTRO member Cha Eun Woo take second and third place. Kang Daniel obtained a brand reputation index of 4,342,676, while Cha Eun Woo had 3,649,305. Their two records fell by 38.59% and 23.03% respectively.

Showing off their admirable artistry, 2PM’s Lee Junho and Super Junior’s Kim Heechul took fourth and fifth place. BTS’s V, BTS’s Jungkook, Super Junior’s Choi Siwon, SHINee’s Minho, and BTS’s Jin placed sixth through tenth respectively.

Check out the other male idols who made it to the Top 30 this month:

#11 Super Junior Kyuhyun

#12 Suga from BTS

#13 BIGBANG’s G-Dragon

#14 Key to SHINee

#15 RM from BTS

#16 Byungchan by VICTON

#17 Mino Song by WINNER

#18 WINNER’s Kang Seung Yoon

#19 Hyunsik from BTOB

#20 J-Hope from BTS

#21 Minhyun of NU’EST and Wanna One

#22 Ha Sung Woon from Wanna One

#23 Mingyu by SEVENTEEN

#24 Park Ji Hoon from Wanna One

#25 Rowoon from SF9

#26 Minhyuk from BTOB

#27 BTOB’s Eunkwang

#28 Yang Yoseob from Highlight

#29Yook Sungjae from BTOB

#30 Kim Jae Hwan from Wanna One

Source: Korean GP

Photos by Bighit, Fantagio and Konnect Entertainment

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