Universal Music for Brands’ seven wins include four golds, two silvers and one bronze

NEW YORK, January 20, 2022 /PRNewswire/ — Universal Music Group for Brands (UMG for Brands), the global brand partnership division of Universal Music Group, announced that the company has won its first-ever awards from CLIO Global Entertainment, an awards program that recognizes excellence in marketing and communications across film, television, live entertainment and games.

Universal Music Group for brands

UMG for Brands, Republic Records and Capitol Music Group led a year-long partnership with Team Pokémon Company International and its partners to celebrate the 25th anniversary of the iconic video game and entertainment franchise loved by millions of fans of all ages around the world releasing hit singles, music videos, AR concert, exclusive merchandise and branded content.

The “always on” year of programming has supported the worldwide release of Pokémon 25: The Album, which to date has garnered over 180 million streams and 320 million video views. The efforts of the entire UMG for Brands team, led by Bridget Ferris, Vice President, UMG for Brands, was recently honored with seven CLIO Global Entertainment Awards.

“I couldn’t be prouder of the recognition by the CLIO Global Entertainment Awards for our team’s passionate and innovative work this year on the Pokémon campaign,” said Richard Yaffa, Universal Music Group’s Global Head of Brands. “Our award-winning partnership with Pokémon was just one of many we’ve had over the past year and underscores our strategy of constantly identifying, developing and creating activations that authentically connect brands to their target consumers.”

UMG for Brand award-winning works include:

P25 Music (Support – Television/Streaming: Innovation)
P25 Music (Support – Television/Streaming: Partnerships & Collaborations)
25 years of memories | #Pokemon25 (Medium – Gaming: Audio/Visual; Category – Other)
25 years of memories | #Pokemon25 (Medium – Gaming: Audio/Visual Craft; Category – Other)

25 years of memories | #Pokemon25 (Medium – Games: Audio/Visual; Category – Live Action Trailer)
P25 Music (Medium – Games: Integrated Campaign)

P25 Music (Medium – Television/Streaming: Experiential Events)

About Universal Music Group for Brands
Harnessing the power of music and culture to accelerate business, UMG for Brands offers a unique global approach to making brands culturally relevant and brand marketing, with teams in 74 countries. Whether a brand seeks to change perception, reach a new generation, increase sales or build loyalty; UMG for Brands helps define a brand’s authentic voice in culture. The recent CLIO and Cannes Lions awards are testament to the true synergy that can be achieved between culturally relevant artists and brands.

About Universal Music Group
At Universal Music Group, we exist to shape culture through the power of art. UMG is the world leader in music entertainment, with a wide range of businesses active in recorded music, music publishing, merchandising and audiovisual content. Featuring the most comprehensive catalog of recordings and songs across all musical genres, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to art, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models to expand artistic and business opportunities for our artists and create new experiences for fans. For more information, visit www.universalmusic.com.



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SOURCEUniversal Music Group

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