Tencent Music Entertainment Group Launches TME Business Intelligence for Artists to Empower Partners

Shenzhen, China, July 12, 2022 /PRNewswire/ — Tencent Music Entertainment Group (“TME” or the “Company”) (NYSE:TME), the leading online music and audio entertainment platform in Chinatoday launched TME Business Intelligence for Artists to provide partners with services that enable music labels and artists to access real-time data on the performance of musical works and observe industry trends musical.

With a catalog of tens of millions of titles, TMEBI for Artists updates data 150 times a day through data mining across multiple platforms. Featuring various modules including data overview, artist overview, song performance and digital album analysis, it illustrates all the key information needed for labels to track the performance of copyrighted works. It also enables artists to understand their listeners and helps content creators capture music industry trends and user preferences, giving music professionals a better understanding of the business value behind the data.

Using access to the TME research institute, TMEBI for Artists regularly produces industry reviews and in-depth analysis reports. It brings new insights to content creators and the industry as a whole, which will drive business growth and improve the efficiency of content creation, promotion and distribution. TMEBI for Artists also features selected industry news to guide music professionals on emerging market trends. With coverage ranging from music charts to music data, and from individual services to business services, TMEBI for Artists aims to promote the healthy development of China The music industry.

As a leading actor in China the music industry, TME is deepening and executing its dual-drive content and platform strategy. TME continues its efforts in technology innovation and resource integration to energize the music services ecosystem, supporting and enabling more content creators to maximize their potential and value, and creating more opportunities for the whole sector.

TMEBI for Artists Pro is now available on the WeChat Mini program and the official site.

About Tencent Music Entertainment

Tencent Music Entertainment Group (NYSE: TME) is the leading online music and audio entertainment platform in China, leveraging the country’s highly popular and innovative music apps: QQ Music, Kugou Music, Kuwo Music and WeSing. TME’s mission is to use technology to elevate the role of music in people’s lives by enabling them to create, enjoy, share and interact with music. TME’s platform includes online music, online audio, online karaoke, music-focused live streaming and online concert services, allowing music fans to discover, listen, sing, watch, play and socialize around music. For more information, visit ir.tencentmusic.com.

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THE SOURCE Tencent Musical Entertainment Group

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