Studio X for Men launches ‘Clean and Fresh Men’s Soap’


Marico continues to diversify its product line for the men’s grooming segment

Taking advantage of the growing demand for men’s grooming products in the personal care category, Marico has launched the all new Studio X Clean and Fresh men’s soap under its comprehensive men’s grooming brand named Studio X.

This comprehensive line of international styling products consists of shampoo, facial cleanser, hair gel, perfume spray and now soap, a press release says.

Co-created by international styling experts, the new Studio X Clean & Fresh men’s soap has been exclusively designed for men with the freshness of menthol and a germ defense formula; unlike that of a family soap which may not meet the specific needs of men today.

With the special formula derived from India and Vietnam, this newly launched men’s soap gives a refreshing and cool feeling as it contains menthol.

It has a masculine scent designed by international perfume experts.

The product is already available in general retail stores, superstores such as Swapno; Chaldal, Daraz and other e-commerce platforms.

Allen Ebenezer Eric, Marketing Director of Marico, said: “With a younger, more connected generation, today’s male consumer segment is more self-aware than ever before and has specific grooming needs. “

“We are delighted to present a soap, designed from a deep understanding of men’s tough skin with a masculine scent developed by international perfume experts,” he added.

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