Marico’s Studio X sees a massive increase in online purchases thanks to its Facebook campaign with Httpool

Httpool, the world’s largest partner to major media platforms and Facebook’s authorized business partner in Bangladesh, has teamed up with Marico to launch a digital Facebook advertising campaign for their Studio X men’s grooming product.

The campaign was designed and managed by Asiatic MCL agency and implemented in cooperation with Httpool. The campaign’s goal was to generate online sales and measure return on investment.

Marico Bangladesh Limited is one of the fastest growing FMCG companies in the country. For more than a year, they have been using Facebook to deliver several e-commerce advertisements to effectively stimulate the growth of the industry. The idea behind his particular campaign was to capitalize on the vast opportunity of e-commerce and drive Studio X’s growth in the digital market. Marico has partnered with a leading e-commerce company, Chaldal, to launch a catalog sales campaign.

The campaign included Collection and Carousel ad formats showcasing the full range of Studio X products. The target audience for this campaign was all e-commerce shoppers in Dhaka who have purchased products from Chaldal in the past and use Facebook. The duration of the campaign was 12 weeks in total.

Httpool Bangladesh measured the results of the Studio X campaign, which saw a massive increase in purchases on the website. The results also saw the brand’s highest ever “return on ad spend”. [ROAS]. Using Facebook as a sales channel has proven to be a key driver behind Studio X’s massive growth in e-commerce platforms.

Tithi Chowdhury, Facebook Client Partner, Httpool Bangladesh, said, “Today, mobile and e-commerce have reshaped the linear shopping journey, with discovery occurring long before shoppers arrive at the store. By leveraging the right Facebook solutions with Httpool, Marico was able to connect with high-intent buyers, capture their attention with personalized and relevant content, effectively maximize online sales and ROAS in return.”

Amin Faruk Chowdhury, eCommerce Manager, Marico Bangladesh, added, “We chose Facebook to run our ads because it allows us to run multiple ad formats dedicated to the purchase objective. We can find active online shoppers and target them based on their buying behavior. This drives them to our brand page on e-commerce platforms and effectively drives sales.

Md Khallequzzaman, Director of Asiatic MCL, said, “The partnership between Marico, Asiatic MCL and Httpool is well established. The campaign has helped Marico achieve unprecedented results. This could spark a trend in which more and more FMCG companies and brands are encouraged to run effective digital advertising campaigns on Facebook, thereby maximizing their business results.”

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