h.wood Group and Revolve crossover fashion, entertainment and sports for the Big Game weekend
Los Angeles-based powerhouses Revolve and The h.wood Group are teaming up to host a two-day “Homecoming Weekend” event bringing together music, entertainment and sports under one roof produced by Uncommon Entertainment and presented by Places.co and Flow. com. Taking over the Pacific Design Center in West Hollywood, Justin Beiber is set to headline Friday, Feb. 11 with a special deejay staged by Marshmello followed by special guest, Drake, on Saturday, Feb. 12.
“Revolve has always been about sharing our Californian lifestyle with journeys and memorable events all over the world, so bringing it home for a change is a truly awesome feeling. We’re doing everything we can to celebrate the biggest event in entertainment of the year with the best of LA. We are so well aligned with John, Brian and the h.wood team when it comes to creating next-level experiences that bring together fashion, music, sports and beyond. Both companies are local to Los Angeles, which makes it even more special to partner with them as we celebrate these iconic cultural moments,” said Raissa Gerona, Chief Brand Officer at Revolve.
Guests will experience the ultimate weekend with special activations hosted by The Network Advisory, as they indulge in plant-based chicken bites from Daring Foods, sip premium spirits from Beam Suntory such as Suntory Haku Vodka, El Tesoro Tequila, Maker’s Mark, and Jim Beam, alongside Perrier-Jouët & Avion 44 Reserva from Pernod Ricard, and Bud Light Seltzer, in addition to staying hydrated with Liquid IV and custom drinks from Ghost Energy, while partying the night away with sounds from DJ Tay James, We The Groupe, DJ Fred Matters & Devin Lucien.
With previous activations at Art Basel, Coachella and past Big Game weekends, Revolve and The h.wood Group, are known for attracting the best trendsetters and trendsetters in entertainment and music with d former contestants such as Chris Evans, Kendall Jenner, Hailey Beiber, Diddy, and Winnie Harlow and featuring performances from Gucci Mane, French Montana, Tiesto, Post Malone, and more.
Bringing experience to Big Game Weekend as a Los Angeles-based band was crucial for h.wood co-founders John Terzian and Brian Toll. “We’ve been hosting Big Game weekend events for nearly a decade now across the country in cities like New Orleans, Houston, Minneapolis, and more, given that this year’s game is being held in LA, we felt it was crucial to have a very large h.wood group presence. Our company really epitomizes LA and we love being at big cultural moments like the Big Game, so it was a perfect mix bringing together the worlds of music and fashion.
The h.wood Group is known for providing luxury entertainment, fashionable invitation-only experiences at exclusive venues and is known for its global restaurant and nightlife brands such as The Nice Guy, Delilah, Harriet’s, Poppy & Bootsy Bellows. While Revolve has built itself as a next-gen fashion retailer for Millennials and Gen Z consumers known for their global fashion experiences. As both are Los Angeles born and bred companies, crossing Los Angeles culture with The Big Game has expectations for a memorable weekend.