B&W and Abbey Road Studios extend partnership to focus on in-car audio


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Abbey Road Studios and Bowers & Wilkins have announced an extension of their existing automotive entertainment partnership.

Building on B&W’s experience with in-car speaker technology, the two companies hope to recreate the unique acoustics of the historic studio in the automotive environment.

While we’ve seen brands like Sonos, Naim and McIntosh take to four wheels lately, B&W has long brought its speaker expertise to BMW, McLaren and Volvo.

With this new project, the hi-fi company will combine its strengths with Abbey Road Red – the studio’s musical and technological innovation arm that focuses on the development of technologies such as machine learning and spatial audio – in the goal of creating “the most accurate listening experiences possible for consumers.”

The two brands began working together in 2018 when Abbey Road adopted the use of the 800 Series Diamond D3 speakers, with B&W remaining the studio’s official partner for headphones and speakers ever since.

Speaking about the new project, Dan Shepherd, director of automotive partnerships at Bowers & Wilkins, said: and an exciting way to enjoy their music.

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